Olympia & OliveCampus Classics is a retail collegiate Greek brand based in Indianapolis, IN. While having sold both fraternity and sorority since 1989, their presence is much stronger in fraternity Greek life.
In hopes of becoming a more formidable brand in the sorority scene, Campus Classics spun off their sorority side of business into it own brand, Olympia & Olive. The goal was to be able to brand, market, and better serve sorority women in their time in Greek life on campus. I had the opportunity to create several branding packets while working at Campus Classics as senior graphic designer. We brainstormed names as well as logos and eventually developed an identity we are proud to produce. See the live store here! |